The Memo that shook OpenAI

Plus, 🧲 Build a BFCM Gift Finder App, No Code Needed, Gen AI Crosses from Experimentation to Enterprise Infrastructure, and more!

Hola Decoder😎

If someone forwarded this to you and you want to Decode the power of AI and be limitless, then subscribe now and Join Decode alongside 30k+ code-breakers untangling AI.

⚖️ Inside the Brockman Memo and OpenAI’s Leadership Fallout

OpenAI co-founder Ilya Sutskever has disclosed explosive details in a 10-hour court deposition tied to Elon Musk’s lawsuit against OpenAI. The revelations include a 52-page document chronicling management issues, a “Brockman Memo,” and discussions of a potential merger with Anthropic during the 2023 leadership crisis that temporarily ousted Sam Altman.

The Decode:

1️⃣ The Year-Long Plan to Remove Altman - Sutskever revealed that the board had considered removing Altman for over a year, citing “patterns of dishonesty and manipulation.” His 52-page memo outlined concerns about Altman’s leadership style, governance lapses, and alleged power plays within the organization’s upper ranks.

2️⃣ The Brockman Memo and Murati’s Evidence - The deposition referenced a separate memo authored by Greg Brockman that examined internal tensions, including claims that Altman “pitted” then-CTO Mira Murati against Daniela Amodei, the sister of Anthropic CEO Dario Amodei. Murati reportedly provided most of the supporting evidence for Sutskever’s report.

3️⃣ Anthropic’s Role in the Crisis - During the turmoil, Anthropic allegedly expressed interest in a merger with OpenAI, with Dario Amodei proposed to lead the combined entity. The idea, though short-lived, highlights how close the AI industry came to a radical restructuring of its power balance.

The disclosures paint a clearer picture of the internal chaos that nearly reshaped the AI landscape. What began as a boardroom dispute evolved into a defining moment for the future of ethical AI governance, one where the same figures now lead competing labs, still bound by the fallout of that pivotal 2023 crisis.

Together with Syncly

Old social listening is dead. The new video social listening is here.

Social media is all about videos now, but traditional social listening is still deaf to videos.

Syncly Social is an AI-powered social listening tool for TikTok that actually hears every spoken brand or product mention.

With Syncly Social, you can finally:

  • Catch every spoken brand mention: Instantly find every brand mention on TikTok, tagged or untagged, and gain complete visibility of your brand perception.
  • Identify on-brand influencers & affiliates: Engage with influencers and affiliates who already love your brand. Filter creators by demographics like race, age, and location to build targeted campaigns.
  • Competitive Analysis: Understand what creators are saying about competition, which videos are taking off, and how their brand sentiment compares to yours.

Top brands like Kosas, Burberry, and Calvin Klein are using Syncly Social to navigate the new era of social media.

Book a call with Syncly Social’s founders today, and claim your free, in-depth TikTok analysis!

🧲 Build a BFCM Gift Finder App, No Code Needed

Want to boost AOV and reduce decision fatigue during Black Friday?

Use Genspark AI Developer 2.0 to create a BFCM Gift Match App: customers answer 3 fun questions (budget, recipient, interest), and instantly get 3 curated product picks with bundles, discounts, or limited-time offers.

Why this works:

  • Reduces choice paralysis
  • Drives urgency and bundle sales
  • Gives your BFCM campaign a viral, personalized twist

Prompt example to get started:

“Create a mobile app where users input gift preferences and get 3 personalized product recommendations from our Shopify store with discount codes.”

You can launch this in 1 day, no coding needed. Try it now → Genspark AI

Together with Playbook Pro

Your Next 1,000 Customers Are Already Here

Pouring more money into ads won’t fix flat growth. The real leverage is hiding inside the customers you already have, and every day you wait, that momentum leaks away.

Networked Growth Engines is the 26-page field guide built from 200+ hours of research and real brand wins. It gives you ready-to-use systems you can plug in this week, no giant team or budget required. With it, you can:

🔥 Spark self-propelling communities using the Community Building Playbook, exactly how Nyfter built a 500,000-member Discord that drives product innovation.

📈 Design referral programs that fund themselves with the Referral ROI Calculator, the same loop that powered 34% of Blue Apron’s customer acquisition and delivered a 17.3× ROI for Latico Leathers.

🤝 Form trust-based partnerships fast using the Partnership MoU and 50-template Outreach Library to unlock new audiences without paid ads.

Your current customers are the growth engine. 

Download the guide today and start compounding growth before another week of ad spend vanishes.

📈 Gen AI Crosses from Experimentation to Enterprise Infrastructure

Wharton’s latest Accountable Acceleration study shows generative AI has officially moved from experimentation to enterprise infrastructure. Surveying 800 U.S. executives, the report highlights surging adoption, measurable ROI, and growing executive oversight.

The Decode:

1️⃣ Gen AI Adoption Goes Mainstream - 82% of enterprise leaders now use Gen AI weekly, up from 37% in 2023. Nearly half engage daily, embedding tools like ChatGPT, Copilot, and Gemini into core workflows. AI is now standard in analytics, content creation, and operational efficiency.

2️⃣ ROI Tracking Becomes Standard - Three-quarters of enterprises now measure AI-driven ROI, focusing on productivity and profitability. 72% already report positive returns from early investments. This signals a mature phase where pilots are replaced by performance metrics.

3️⃣ Budgets Surge for Long-Term Payoff - 88% of leaders expect to raise Gen AI spending this year, with 62% forecasting double-digit growth. Most expect payoffs within three years, reallocating legacy budgets toward AI automation and R&D. Investment confidence is stronger than ever.

4️⃣ Skill Gaps Threaten AI Progress - 43% of leaders warn of employee “skill atrophy” as AI evolves faster than training. Nearly half struggle to recruit Gen AI talent or manage change effectively. Sustained ROI now depends on upskilling and organizational readiness.

The Wharton study captures Gen AI’s leap from hype to habit across the enterprise. With usage, ROI, and investment all rising, the new differentiator is human capability, companies that train faster and integrate deeper will own the next wave of AI advantage.

🏆 Tools you Cannot Miss:

🧩 Keyword Grid – Analyze any URL and get an instant SEO breakdown of relevance, quality, and intent, the same way Google and ChatGPT interpret it.

🎤 SpeakUp – The world’s first AI-powered platform matching speakers with events, podcasts, and media opportunities, effortlessly and commission-free.

🎨 Agent | Haimeta – Create the future of design using AI-powered tools built to supercharge creativity and digital craftsmanship.

🧠 Rabbitholes AI – Move beyond linear chat apps with an infinite canvas for deep thinking, contextual exploration, and structured creativity.

🎬 Korpi AI – Instantly create viral AI Shorts in trending niches with zero editing skills required.

🚀 Quick Hits

🏃 Every AWS queue and Azure delay eats away at your budget. Nebius fixes that with $2/hr flat GPU pricing, instant scaling, and speeds up to 50% faster. Teams switching see 30–50% lower costs from day one, plus 3 free months to start scaling smarter.  Make the switch today!

🔍 Perplexity is launching an AI-powered patent research tool that lets users search patents in natural language, like “AI language learning patents,” and get AI summaries. The free beta also scans academic papers and prior art.

🖼️ Perplexity partners with Getty Images in a global multi-year deal to display licensed Getty photos in search results, complete with proper credits and links to educate users on legal image use.

🎬 OpenAI’s Sora now offers paid video generation credits, letting users buy extra allowances beyond daily limits. Ten additional generations cost $4, as OpenAI moves to monetize Sora and support its growing creator ecosystem.

💰 Sam Altman pushes back on OpenAI revenue doubts, saying the company makes “well more than $13B” annually and is growing steeply. He dismissed speculation about financial strain and denied IPO plans for 2026.

🧠 Microsoft AI CEO Mustafa Suleyman says AI models aren’t conscious, calling consciousness research “a distraction” and emphasizing that teams should focus on building useful, reliable systems instead of chasing artificial awareness.

🤳AI Nugget of the Day

Thanks for Decoding with us🥳

Your feedback is the key to our code! Help us elevate your Decode experience by hitting reply and sharing your input on our content and style.

Keep deciphering the AI enigma, and we'll be back with more coded mysteries unraveled just for you!