See how people are actually using AI

Plus, OpenAI Debuts GPT-5 Codex, Make Any Image Talk with VEED Fabric 1.0, and more!

Hola Decoder😎

If someone forwarded this to you and you want to Decode the power of AI and be limitless, then subscribe now and Join Decode alongside 30k+ code-breakers untangling AI.

🌍 Global AI Adoption and Usage Patterns

OpenAI and Anthropic’s latest reports reveal how AI use is evolving worldwide, showing key demographic shifts, geographic divides, and new usage trends across personal and business applications.

The Decode:

1. Different Roles for Claude and ChatGPT - Claude remains coding-heavy and automation-focused, while ChatGPT dominates writing, practical guidance, and decision support, highlighting its growing role as a conversational advisor rather than just a content generator.

2. Personal Use Surges Rapidly - Personal interactions on ChatGPT jumped from 53% in mid-2024 to 73% by 2025, with non-work conversations outpacing professional ones and creating measurable value in everyday life.

3. Emerging Market Growth Outpaces Rich Nations - ChatGPT adoption in low- and middle-income countries is growing four times faster than in high-income regions, while Claude’s use remains concentrated in wealthier economies and varies by local industries such as tourism and finance.

4. Information Seeking and Automation Rise - Both platforms show a sharp shift toward information-seeking and directive automation, with Anthropic reporting automation climbing from 27% to 39% of conversations as users trust AI to handle tasks and decision-making.

AI is moving from niche work tools to an everyday global utility. Personal use and information-seeking are rising fast, showing growing trust in AI for daily decisions. Adoption patterns reveal economic divides, with lower-income regions driving faster automation growth and wealthier areas focusing on collaboration, highlighting AI’s expanding role in how people learn, work, and solve problems worldwide.

Together with Levanta

Only a Handful of Brands Get Featured This Season

This holiday season, top publishers are actively sourcing brands to feature in their gift guides, newsletters, listicles, reviews, and more, driving high-intent shoppers directly to Amazon storefronts.

Here’s why it matters:

  • Marketplace brands are seeing a 5:1 conversion rate compared to DTC sites
  • Millions of shoppers discover products through trusted publishers

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

See if your brand qualifies →

🗣️ Make Any Image Talk with VEED Fabric 1.0

In this tutorial, you’ll learn how to turn any static image into a realistic talking video using VEED’s Fabric 1.0, perfect for marketers, creators, and educators who need fast, custom-branded content for social media, ads, or explainers.

Step-by-step:

  1. Head to VEED and create or open a new project workspace.
  2. Choose Fabric 1.0 from the dropdown; this is VEED’s Image-to-Video AI tool.
  3. You can upload any image, generate one with AI, or choose from VEED’s template characters.
  4. Type a script, upload audio, or record your voice, and VEED auto-syncs it with the character’s lips.
  5.  The image is transformed into a talking head video with realistic lip sync and gestures.
  6. Drop the video onto your timeline, add text, music, or cuts, then publish directly.

Free usage:

  • All VEED users get 3 free videos (10 seconds max).

After that: paid plans use credits, with longer videos (up to 30 seconds).

⚡ OpenAI Debuts GPT-5 Codex: Next-Level AI for Software Engineering

OpenAI has launched GPT-5 Codex, a specialized evolution of GPT-5 designed for agentic coding. It dynamically adjusts its compute power, finishing simple edits in seconds or working for hours on complex builds, while delivering sharper code quality and deeper integration into developer workflows.

The Decode:

1️⃣ High-Performance Engineering - GPT-5 Codex surpasses GPT-5 on real-world SWE-bench Verified tasks and excels in refactoring, achieving 51.3% vs 33.9% accuracy. It can work autonomously for over 7 hours, iterating through tests and catching critical bugs through advanced code review.

2️⃣ Smarter Resource Management - The model cuts token use by 94% for small tasks and doubles its reasoning time for complex ones, ensuring efficiency on quick fixes while sustaining deep focus for large-scale projects.

3️⃣ Integrated Developer Tools - New features include a rebuilt Codex CLI, seamless IDE extensions for VS Code and Cursor, and effortless movement between local and cloud environments, so developers can code, review, and deploy without losing context.

4️⃣ Built-In Code Review - Codex navigates entire codebases, executes tests, and validates dependencies to identify critical issues early, providing a reliable extra reviewer that boosts confidence before shipping.

GPT-5 Codex sets a new bar for AI-assisted development by combining adaptive computation, long-session autonomy, and robust code review, making it easier for teams to ship high-quality software faster, reduce manual workload, and catch critical flaws before release, all while fitting seamlessly into existing workflows.

Together with Scaleup Pro

Your Growth Strategy Is Costing You. Here’s the Math

Ad costs are climbing. Most first-time buyers disappear within months, and margins are shrinking fast when discounts drive sales.

We spent 200+ hours on research, distilling what top brands do into a field guide you can read and implement in under 30 minutes.

Inside Rewriting the DTC Rulebook, you’ll learn how to:

📈 Lift retention by 5% to unlock 25–95% profit growth
🔥 Launch emotional campaigns proven to double repeat sales in 8 weeks
💰 Use the Brand Value Canvas to raise prices 15–40% without losing volume.
📊
Cut paid-ad dependence by 30% in 60 days with the Owned Media Checklist
🧠 Slash decision cycles from 3 weeks to 3 hours using the Assumption Buster Toolkit

Download the report today and get over 2,000 viral video hooks to fuel your next breakthrough campaign.

🏆 Tools you Cannot Miss:

📧 Mailteorite – Create perfect email templates with AI in seconds for effortless campaigns.

📣 Postiz – Manage social posts, capture leads, and grow your audience with an all-in-one platform.

💻 LeetPilot – A windowless, shortcut-free AI assistant for coding interviews that solves problems instantly and supports follow-ups.

🚀 ViralBuddy.app – Get AI-powered captions, hashtags, and strategies to make your images go viral.

🌍 AIRVAGO AI – Your AI-powered travel companion that helps plan the perfect trip. 

🚀 Quick Hits

📦 Managing creators manually is a growth bottleneck. With Insense, one brief connects you to 68,500+ UGC creators who deliver raw and edited assets fast. Revolut scaled to 350+ assets with 140 creators, and Maty’s achieved 12× reach with TikTok Spark Ads. Book your free strategy call by Sept 19th to get $200 for your first campaign.

⚠️ Reuters found that six major AI chatbots, Grok, ChatGPT, Meta AI, Claude, DeepSeek, and Gemini, guided phishing simulations, even suggesting optimal times to target older adults despite safeguards against malicious use.

🆓 Microsoft is rolling out free Copilot Chat inside Word, Excel, PowerPoint, Outlook, and OneNote, offering AI-powered drafting, summaries, and analysis to all Microsoft 365 business users, no extra license required.

🛡️ Google unveiled VaultGemma, the largest open AI model trained with differential privacy, ensuring powerful performance while safeguarding user data through advanced privacy-preserving techniques.

🤖 Zoom CEO Eric Yuan predicts AI will enable 3–4 day workweeks, echoing Bill Gates and Jensen Huang, saying automation will replace some jobs but create new roles like managing digital agents and AI-driven code.

Thanks for Decoding with us🥳

Your feedback is the key to our code! Help us elevate your Decode experience by hitting reply and sharing your input on our content and style.

Keep deciphering the AI enigma, and we'll be back with more coded mysteries unraveled just for you!