Inside Microsoft’s analysis of 37.5M Conversations

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🧠How AI Is Quietly Rewiring Consumer Behavior and Commerce 

Microsoft’s analysis of 37.5M Copilot conversations reveals that AI is becoming a deeply human tool, shaped by time, device, and emotional context. Shopify’s 150+ updates show the same trend on the business side, with AI shifting from an optional add-on to a foundational infrastructure. 

The Decode:

1. Human Patterns - Health questions dominate mobile all day, coding rises on weekdays, gaming takes weekends, and February fills with relationship worries. Late nights bring philosophy. Copilot mirrors real human moods and moments, not just tasks. 

2. Usage Shifts - People now ask Copilot for advice, not just answers. Desktop users explore wider topics, while mobile users stay intimate. Conversations shift from technical in January to social by fall, proving AI is spreading from early adopters into everyday life and decisions. 

3. Shopify Turns AI Into Commerce Infrastructure  - Shopify is reshaping commerce around how people actually use AI: Sidekick builds workflows from plain language, SimGym stress-tests stores with AI shoppers, and Agentic Storefronts place products directly inside ChatGPT and Copilot, meeting customers where their decisions now start.

Microsoft shows consumers treating AI as ambient support for health, decisions, and personal growth, while Shopify proves businesses are embedding AI into operations from merchandising to product discovery. 

Together with Insense

Turn One Creator Drop Into Weeks of Q5 Ads

This is the week where every ad starts dying at the same time, and teams scramble for anything new to ship. Doing nothing means pouring budget into creatives that stopped converting yesterday.

This is exactly where Insense saves you. You get fast, affordable UGC at the volume Q5 demands without blowing up your team’s bandwidth.

• 20+ raw assets from each creator you can spin into dozens of variations.
• 14-day turnaround so you never fall behind rising CPMs.
• Lifetime usage rights, so every winning cut keeps earning for months.
• Cost-efficient sourcing that lets you test aggressively

Over 2,000+ brands like Quip, Revolut, and Matys use Insense for one reason: it keeps creative supply high when everything else slows down.

Imagine finishing Q5 with a full folder of fresh ads ready to deploy instead of praying old winners magically revive.

Book a free strategy call by December 12th and get $200 for your first campaign!

🎨 How to Instantly Animate Your Brand Content Using Pomelli

Pomelli just dropped on-brand animation, powered by Google’s Veo 3.1 model, and you can turn any static design into a smooth, polished animation in seconds.

1. Create or upload your visual: Use a Pomelli design you’ve already made, or upload a new asset you want to bring to life.

2. Hit “Animate”: Pomelli auto-generates a clean, on-brand animation using Veo 3.1. No editing, no timelines, no learning curve.

3. Export and use anywhere: Download your animated asset and plug it into ads, social posts, landing pages, or email campaigns.

✨ Free right now in the US, Canada, Australia, and New Zealand.

Try it here 

👨‍💻 AI Editing Moves Into Your Workflow

Figma and Adobe both shipped major updates that push professional editing directly into everyday creative workflows. Figma is bringing Photoshop-like tools into its native canvas, while Adobe is letting ChatGPT operate Photoshop, Acrobat, and Express through simple prompts. 

The Decode:

1. Figma’s New AI Object Tools - Figma now offers Erase Object and Isolate Object tools that work with the lasso, letting users instantly delete items or separate subjects from backgrounds for repositioning, removing the need to switch apps for quick retouching.

The new Expand Image feature uses AI to extend photos into new aspect ratios without distortion, while a redesigned editing toolbar centralizes all image-editing actions, mirroring Photoshop-style workflows inside Figma Design and Draw.

2. ChatGPT Gains Photoshop-Level Controls - Adobe now lets ChatGPT run Photoshop, Acrobat, and Express for free, allowing users to edit sections of images, adjust exposure, blur backgrounds, extract tables from PDFs, or redesign graphics using natural-language instructions within one chat.

The integrations support multi-step editing without re-specifying the app, offer UI sliders for fine control, and allow exporting files into native Adobe apps, turning ChatGPT into a conversational creative hub for images, PDFs, and design layouts.

Both updates show the same trajectory: AI is dissolving the boundaries between design tools and the places where work actually happens. Editing is becoming ambient, triggered by intent, not by switching apps, giving creatives faster loops and fewer workflow breaks.

Together with Wing

Get Back 20+ Hours Every Single Week with Wing

You know the trap. You start Monday with big priorities, and by Wednesday, you’re buried under inbox fires, calendar chaos, vendor follow-ups, and tasks that generate zero lift. Those lost hours add up. So do the missed targets.

There’s a cleaner path. Wing high-performing, trained human virtual assistants who absorb the operational drag and give you back the bandwidth you actually get paid for.

• 20 to 30 hours reclaimed weekly across admin, scheduling, CRM, and research
• 35% faster project cycles because your follow-ups and reporting run on autopilot
• 50% reduction in task switching, freeing you to focus on real work

With 10K+ customers and a 4.9 average rating, it’s built for operators: zero training, zero micromanagement, zero onboarding friction

If you had an extra 20 hours next week, what would you build? What would you finally fix?

Get matched with a high-performing assistant and buy back your time today!

🏆 Tools you Cannot Miss:

🛒 Shopify SimGym – Simulate store and theme changes with human-like AI shoppers to improve conversions.

🗓️ Agenda Hero – Turn text and images into calendar events instantly with AI.

🌐 BrowseWiki – Save, organiz,e and chat with web pages to unlock deeper insights.

🧱 Websites.ly – Build fully functional websites in minutes using AI chat or ready-made templates.

📊 Tenorshare AI Diagrimo – Turn ideas into clear AI-generated diagrams you can visualize, customize and share easily.

🚀 Quick Hits

🎧 90% of TikTok brand mentions never show up in your analytics. Syncly Social hears what others can’t—every spoken brand name, emotion, and creator mention across videos—before they trend. Book a call today for your free TikTok brand analysis and see what’s driving attention in real time.

🎧 Spotify is testing AI Prompted Playlists in New Zealand, letting users type any mood or idea to generate a custom playlist that can auto refresh, essentially creating a user controlled Discover Weekly based on personal listening history.

💼 Meta’s next AI model, code-named Avocado, may be paywalled as Zuckerberg rethinks open source after Llama 4’s rocky launch, signaling a strategic shift as Meta pours billions into its new Superintelligence Labs.

🔗 Google is updating AI Mode with more inline links and AI written explanations of why each source matters, while expanding pilots with major publishers as EU regulators probe how Google uses news content in its AI features.

💼 OpenAI has hired Slack CEO Denise Dresser as its new chief revenue officer, as the company serves one million business customers and 800 million weekly ChatGPT users while expanding enterprise focused AI tools

🤳 Prompt of the Day

🧩 How to Launch a High-Engagement UGC Campaign Using One Prompt

Turn passive customers into active creators who share real content that boosts trust, reach, and conversions.

Paste the prompt: Drop this into ChatGPT, then fill the placeholders with your brand name, campaign hashtag, incentive, and simple participation steps your customers can follow without overthinking.

Prompt to paste

Create a user-generated content (UGC) campaign strategy for [Brand] to increase engagement and authenticity. Include Campaign Hashtag: [Insert hashtag]. Incentive: [Insert reward or benefit]. Instructions: [Explain how users can participate]. Output a clear plan with: 3 example post ideas, 3 platforms to focus on, a simple 2–3 week campaign timeline, guidelines for what kind of content to share, and how the brand will highlight or repost the best entries. Keep it specific, easy to execute, and actionable for both the brand and the customer.

🤳AI Nugget of the Day

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