Google Just Fixed Agentic Commerce

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🌐 Google Unveils Agent Payments Protocol for AI-Powered Shopping 

Google introduced AP2, an open, payment-agnostic protocol built with over 60 major partners, from American Express and Mastercard to Coinbase and Salesforce, to enable secure, agent-initiated payments across any platform. 

The Decode:

1. Solving Trust and Authorization - AP2 addresses core challenges of agent-led commerce: authorization (proving a user empowered the agent to buy), authenticity (validating a request reflects true intent), and accountability if disputes arise. 

2. Mandates and Verifiable Credentials - Transactions rely on cryptographically signed Mandates, providing an auditable trail from initial intent to final payment. Whether it’s a real-time purchase or a delegated task like “buy concert tickets when they drop,” these tamper-proof digital contracts ensure clear proof of user instructions and non-repudiable records. 

3. Unlocking New Commerce Scenarios - AP2 enables advanced use cases like autonomous agents tracking price caps for products, coordinating multi-merchant bookings, or creating personalized, time-sensitive offers. It also supports crypto payments via the A2A x402 extension.

Backed by more than 60 global players, including Adobe, PayPal, UnionPay, and Worldpay, AP2 creates a unified standard for secure, verifiable agent-to-agent payments. By merging traditional finance with emerging crypto rails, it establishes the trusted infrastructure needed for autonomous AI commerce.

Together with Insense

1 Creator. 20+ Scroll-Stoppers. All in Your Hands by Next Week.

Media budgets can grow overnight, but creative output often lags. Shoots stretch, edits pile up, and CPAs climb while campaigns wait for fresh assets. Insense gives you speed and scale:

• One brief → 20+ ad variations per creator, raw and edited
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Growth teams at Forge Athletics and Harbor Peak Gear doubled weekly test volume and cut production costs by 30% by handing a single brief to Insense. Creative finally matched their media spend, without extra hires or agency delays.

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🎥 YouTube Studio’s Biggest Update Yet

At its Made on YouTube event, YouTube unveiled a wide range of new tools for its 30M+ creators, from AI-powered editing and auto-dubbing to advanced analytics and powerful collaboration features.

The Decode:

1. AI Tools Everywhere - The new Ask Studio chatbot delivers instant performance insights and data-driven suggestions, while Edit with AI transforms raw footage into polished drafts with music, transitions, and voiceovers.

2. Smarter Content Ideas & Testing - An upgraded Inspiration tab now provides tailored topic suggestions and multiple AI prompt responses. Creators can A/B test up to three titles and thumbnails, with more than 15 million tests already completed.

3. Stronger Protection & New Collabs - The expanded likeness detection lets all YouTube Partner Program creators spot and remove unauthorized videos using their face. A new collab feature allows up to five creators to co-produce a single video and share exposure across audiences.

4. Advanced Auto Dubbing & AI Clipping - Auto dubbing adds lip-syncing across 20 languages, while AI now auto-clips long videos into Shorts to drive reach. YouTube notes viewers spend 75% of their time watching autodubbed versions versus the original.

YouTube is fusing generative AI and creator tools to streamline production, protect identity, and expand global reach. With parent company Google powering continual upgrades like Veo 3 Fast for Shorts and realistic lip-sync dubbing, creators gain faster workflows, stronger safeguards, and bigger audiences.

Together with Scaleup Pro

Your Next 6 Months of Ad Spend Could Disappear in 6 Weeks

CAC is up 60% this year, and 70% of first-time buyers never return. Keep leaning on ads, and the budget you’re planning for the next half year could be gone before spring.

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Inside, you’ll learn how to:

🔥 Build emotional campaigns that double repeat-purchase rates in 90 days.
💰 Raise prices without losing volume using the Brand Value Canvas.
🧠 Cut 30% of paid-ad dependency with the Owned Media Checklist.

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🔨Tools you cannot miss:

🗣 Speechmatics – Sub-second, speaker-aware speech-to-text in 55+ languages with a flexible API for AI voice agents.

⚡ Devento AI – Chat with models that can execute code, deploy apps, and interact with systems in real time.

✍️ Yooz AI – The most advanced LinkedIn post generator trained on top creators’ best-performing content.

📸 Fotify.app – All-in-one platform for instant photo sharing, guest engagement, and digital invitations.

🎥 ViGi – Instantly create automated AI videos from any website URL to unlock growth.

🚀 Quick Hits

🚀 Every day of delay costs peak-season revenue. Portless lets you onboard inventory in one week, restock winners in 3–5 days, and shrink CAC payback to 7–14 days. Free 30–40% more cash for ads and launches. Get your custom quote today and be ready before BFCM hits. 

💼 OpenAI hired Mike Liberatore, former xAI finance chief, as its new business finance officer, just a month after he left Elon Musk’s rival AI startup, strengthening OpenAI’s financial leadership team.

🧩 OpenAI CEO Sam Altman announced new safeguards to protect minors on ChatGPT, including an age-prediction system, teen-specific chat limits, and alerts to parents or authorities during suicidal ideation risks.

💷 Microsoft will invest £22 billion (~$30 billion) in the UK from 2025–2028, funding a 23,000-GPU supercomputer and expanded data centers, far outpacing Google’s £5 billion pledge to strengthen UK AI infrastructure.

💰 xAI’s Grok 4 was among the costliest AI models to train, with an estimated $490 million spend, over 9× the reported training cost of Meta’s Llama 3, according to Epoch AI.

🚀 Google’s Gemini app surged to No. 1 on the U.S. App Store after launching its Nano Banana image editor, driving a 45% MoM download jump to 12.6 M in September and boosting iOS revenue to $1.6 M in August.

⚡️Make Ads with AI in minutes 
From Mayorkingai Via X

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