Claude is an OS on its own

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🧠 Claude Starts Acting Like a Work OS

Claude just crossed a real threshold. Instead of helping you describe work, it now lets you do the work inside chat. With interactive apps powered by MCP, Claude is starting to feel less like a chatbot and more like a workspace layer.

The Decode:

1) Real apps now run inside Claude - Claude can now open and operate apps directly inside chat, not just return text. The first rollout includes Asana, Figma, Canva, Slack, Box, Amplitude, Clay, Hex, and Monday, with Salesforce integrations coming soon.

You can draft and send Slack messages, edit Canva decks, manage projects, and explore charts visually without switching tabs, shifting Claude from explaining work to actively executing and refining it in real time.

3) Built on MCP, not a closed system - The integrations run on MCP Apps, a new open extension of Anthropic’s Model Context Protocol. That means other AI platforms can build the same app-style experiences.

Every action requires explicit user consent before execution, and enterprise admins can control which tools employees can access. The feature is available at no extra cost to Pro, Max, Team, and Enterprise users.

This is Claude moving from assistant to infrastructure. When apps live inside AI, the interface for work changes entirely. The next question isn’t capability. It’s how teams balance speed, control, and trust as agents take on real actions.

Together with Insense

HACK: Turn One Creator Drop Into Weeks of Q1 Ads

Q1 is when teams reset budgets, launch new angles, and the performance hinges on how fast you can ship fresh creatives. Doing nothing means pouring budget into creatives that stopped converting last quarter. 

With Insense, one creator drop gives you enough raw footage to fuel an entire round of testing without blowing up your team’s bandwidth.

• 20+ raw assets per creator, you can turn into countless variations.
• Fast 14-day turnaround so you stay ahead of Q5 spend.
• Lifetime usage rights, so every winning cut keeps earning for months.

That’s why 2,000+ brands like Quip, Revolut, and Matys rely on Insense to scale UGC without killing bandwidth.

Book a free strategy call by Feb 6 and get $200 for your first campaign!

📱 How to Build a “What Should I Do Today?” App with Emergent

This app turns long-term goals into clear daily actions and adapts in real time when priorities change. Instead of managing tasks, you talk to the app and it recalculates what matters today.

How to build it on Emergent

1. Open Emergent and select the Mobile Agent: Go to emergent.sh and start a new project using the Mobile Agent. This handles backend, frontend, and logic together.
2. Define the long-term goal first: Tell the agent what the user is trying to achieve, like scaling a DTC brand, improving ROAS, or launching new SKUs.
3. Ask it to generate adaptive short-term goals: Instruct the agent to break the long-term goal into weekly and daily actions that can update based on progress or user input.
4. Make it conversational: Tell the agent users should be able to say things like “reduce scope today” or “shift focus to creatives,” and the plan should update automatically.
5. Add reminders and feedback loops: Ask for push notifications, end-of-day check-ins, and simple progress tracking so users actually follow through.

✨ You’re not building a to-do app. You’re building a goal execution system that thinks daily for the user. You can build it yourself  

🌪️ Nvidia Brings AI to Weather Forecasting

Weather forecasts broke down just as a massive winter storm hit the U.S., with wildly different predictions across regions. Nvidia’s timing looked suspiciously perfect. At the same moment, it unveiled new AI models that claim sharper accuracy, faster speed, and global reach.

The Decode:

1) Earth-2 challenges the old forecasting stack - Nvidia’s Earth-2 Medium Range model uses transformer-based AI instead of physics-heavy simulations. Nvidia says it beats Google DeepMind’s GenCast on over 70 forecasting variables, including longer-range predictions up to 15 days.

2) Faster forecasts without supercomputers - The Global Data Assimilation model rebuilds global weather snapshots in minutes using GPUs, replacing processes that traditionally consume half of total supercomputing resources. 

3) Real-time, global storm awareness - The Nowcasting model focuses on the next zero to six hours using satellite data, making it adaptable anywhere with coverage, making it especially useful for governments and regions that lack advanced local forecasting infrastructure.

If Nvidia’s claims hold, this isn’t just incremental progress. Earth-2 beating GenCast across 70 plus variables means AI forecasting is compounding fast, not plateauing. When each new model outperforms a state-of-the-art system released just months earlier, long-range weather prediction starts shifting from uncertainty to strategic advantage. 

Together with Playbook Pro

Marketing That Pays Dividends Month After Month

Most marketing dies the moment the spend stops.

The brands winning now design systems where every customer, partner, and conversation keeps growth compounding long after launch.

Networked Growth Engines is a 26-page guide built on live operator data and real growth experiments. Inside, you’ll learn how to:

🔥 Design referral flywheels with the Referral ROI Calculator, crafted with brands that lifted referral-driven revenue by 40% in their first 60 days.

🤝 Forge cross-brand partnerships using the 50-template Outreach Library and ready-to-sign Partnership MoU to double audience reach in under 90 days.

📈 Activate true communities proven to boost repeat purchase rates by up to 28% within a single quarter.

Your current customers are the growth engine. 

Get the ebook and Build Your First Growth Loop Now!

🏆 Tools you Cannot Miss:

🔌 APIPASS – Discover, integrate, and manage thousands of APIs from one unified marketplace, with fast setup, reliable performance, and clear documentation that speeds up development.

🎼 Nafy AI – Turn ideas into royalty-free, broadcast-ready music in seconds, from simple beats to complex compositions using powerful AI music generation.

🥗 Tayib – Stop guessing what’s halal, Tayib scans complex ingredient labels with AI and proprietary OCR to instantly detect pork, gelatin, and alcohol.

🎙️ Riverside – Record, edit, repurpose, and distribute studio-quality content with an AI-powered platform that feels like having a full production crew behind you.

🖼️ Foca Upscaler – Upscale images with high-fidelity reconstruction that preserves detail, texture, and the original character of your visuals.

🚀 Quick Hits

🧠 If your affiliate program cannot follow buyers across Amazon and Walmart, it is not a performance channel, it is a guess. Levanta connects creators to real marketplace sales with clean attribution, ROI tracking, and commission control in one place. 3,000+ brands report 274% sales lift, 3× ROAS, and 73% of sales attributed to affiliates. Book a demo and claim your $75 Uber Eats or DoorDash gift card.

📺 YouTubers are suing Snap in a proposed class action, alleging it scraped their videos without permission to train AI models for features like Imagine Lens, adding Snap to a growing wave of copyright lawsuits against AI companies.

💰 OpenAI is reportedly pricing ChatGPT ads at around $60 per 1,000 views, far higher than Meta, while initially offering advertisers only limited performance data to preserve user privacy.

🚨 A new report finds xAI’s Grok among the worst AI chatbots for child safety, citing broken age checks, weak guardrails, and repeated generation of sexual, violent, and harmful content for teens.

💡 Nvidia announced a $2 billion investment in CoreWeave, expanding their partnership to build more than 5 gigawatts of AI data center capacity by 2030.

🎥 Synthesia raised $200M at a $4B valuation led by Google Ventures, aiming to build AI video agents that train and upskill employees through interactive, personalized workplace learning at enterprise scale.

🧩 Prompt of the Day

How to Create Interactive Content That Drives Engagement and Sharing

Turn passive scrolling into clicks, participation, and shares with simple interactive formats people actually want to engage with.

Paste the prompt: Drop this into ChatGPT, then fill in your brand, audience, and engagement goal.

Prompt to paste

Brainstorm 5 interactive content ideas. For each idea, include the format (quiz, poll, challenge, calculator, swipe), the topic, and a clear CTA. Keep each idea easy to understand in under 3 seconds, simple to execute, and designed to encourage participation and sharing.

🤳AI Nugget of the Day

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